For B2B marketers, proving the impact of marketing efforts is frustratingly complex. 

Traditional attribution models, designed for consumer brands, rarely translate effectively, leaving you stuck with unreliable data and guesswork instead of clarity and confidence.

Without the right approach, you risk wasting budget, making misinformed decisions, and, worst of all - struggling to justify marketing’s true value to leadership.

That’s why we’re bringing in Mat Morrison, Strategy Director of Digital Whiskey, to help cut through the confusion.

What You’ll Learn:

📉 Why Your Attribution Model Is Holding You Back – And how to fix it. 
💰 How to Prove Your Team's Value – Use the right metrics to secure bigger budgets. 
🚨 Spotting Real Buying Signals – Go beyond likes and last clicks. 
⚙️ How to Build a Custom Attribution Model – No expensive tools needed.
📈 Real-life examples of marketing influence on multi-million-pound deals — backed by site visit data

Don't let flawed attribution hold you back. Join us to discover how to use data to prove marketing’s value, secure buy-in and drive growth.

Spots are limited - sign up now and take your marketing to the next level!