Most B2B teams are running LinkedIn ads and outbound in parallel - but not together.
The result? Marketing generates “engagement,” sales pushes cold sequences, and the most valuable buying signals get ignored.
In this session, Phil Ilic, LinkedIn Ads specialist at Kiin, will reveal a new approach to outbound built for 2026 - one where LinkedIn and website intent signals power smarter sales outreach, higher response rates, and faster pipeline creation.
Phil will break down how modern B2B teams are shifting from cold outbound to “warmbound” - using real-time signals like ad engagement, content interactions, and website behavior to prioritize accounts, personalize messaging, and strike while interest is highest.
You’ll learn how to:
✅ Identify the LinkedIn and web signals your team is already generating but failing to act on
✅ Use signal-based targeting to improve relevance, timing, and conversion
✅ Decide what gets automated vs. what should go straight to SDRs
✅ Turn engagement into real sales action - not just marketing metrics
✅ Measure success beyond CPL with metrics that actually connect to revenue
If you’re tired of LinkedIn being a “branding channel” and outbound being a grind, this session will show you how to bring them together - and build a playbook that drives B2B revenue in 2026.
👉 Spots are limited. Register now!
